In today’s world, there is more and more competition when trying to build an online presence. It’s hard to keep up with the new trends and Google updates when you’re also trying to plan open houses, meet clients, sign paperwork, etc. We’ve kept it simple by gathering the 4 updates your real estate website needs in 2019. Check it out!
An SEO-friendly Design
If you don’t already have an SEO-friendly website, it’s time to make a change. Today, most sites have built-in optimized designs, but if you’re working on an old design, it could be time for an update. The main ranking factor for Google right now is whether or not your real estate website is mobile-friendly – meaning, it’s easy for users to navigate on their cell phones.
Google has a great tool that allows you to test your website. Not only does it give you a good look at some webpage insights, but it also gives you a score so that you know exactly how you should improve.
That said, SEO for real estate websites goes far beyond just having a mobile-friendly site. Contact us so that we can help pinpoint where you might need to make improvements elsewhere!
A Consistent Blog
Consistent blog presence is one of the best strategies you can use to get your name the exposure it needs. If your website is optimized and updated, there isn’t much else you can do to boost your rankings other than writing consistent blog articles.
The best part of this is that writing articles for a real estate blog is very dynamic! Whether you’re interested in writing content on recent market trends or the newest interior trends, your real estate blog is a great place to exercise your creativity.
If you’re not much of a writer or you just simply don’t have time, we get it. There are plenty of ways to get consistent articles posted to your blog without spending hours creating unique blog content. Edit Masters Media is happy to help with some tips and tricks to boost your blog presence!
Social Media Exposure
So, you have a great blog and an optimized website, but now what? Google will certainly help get you in front of people that might be actively looking for real estate in your target area. That said, it’s also important to bring awareness to your brand in other realms, like social media.
Real estate is a unique industry, similar to the automobile industry in that, everyone needs a car and somewhere to live, but not everyone is looking for a new home at this moment. Using social media to get brand exposure means that when people are ready to find a home, they think of you first.
Create a Facebook business page (if you don’t already have one) and start sharing your new, consistent blog content! If you’re writing helpful articles, your Facebook friends and family will share and your name will get the natural exposure it needs.
Here’s the kicker. There are hundreds-of-thousands of real estate agents in the country, so it’s important that you do something to help you stand out.
Consider starting a video blog or create promotional content for each of your listings. Anything you can do to help potential leads know you are different from the average real estate agent.
At the end of the day, your real estate website is one of the most important tools you have. If you learn to utilize it and update it consistently, you will find more leads without even trying! Each of these updates your real estate website needs in 2019 are things that Edit Masters Media can help you with! View our services or contact us today to learn more!